13-14 June - Hotel Omni Mont-Royal, Montreal, Canada
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2012 Mobile Money Forum Program
* Please note that this agenda may be subject to change.
DAY 1 - Wednesday, 13 June 2012
| 8:00-9:00 | Registration & Continental Breakfast |
| 9:00-9:15 | Welcome and Opening Remarks Michel Bruyere CEO – Neotelis Jacques Girard (Biography) Chairman of the Board - IFC-Montreal (www.cfimontreal.com) Martin Castonguay (Biography) Partner - Deloitte (www.deloitte.com) Co-chair of the Forum |
| 9:15-10:15 | Opening Keynote Session Market Overview: 2012 - Is This the Year Mobile Payment Systems Gain Real Traction in the Marketplace? Moderator - Rob Galaski (Biography) Senior Manager, Corporate Strategy - Deloitte (www.deloitte.com) Bob Egan (Biography) Founder and Chief Analyst - The Sepharim Group (www.sepharimgroup.com) Deborah Hall (Biography) Head of Mobile - Torstar Digital (www.torstardigital.com) Stephen Jack (Biography) Business Leader, New Products - VISA Canada Inc. (www.visa.ca) There are many who believe that this year is the ‘tipping point’ in mobile payments with significant levels of adoption finally starting to build. With the introduction of NFC-enabled smartphones, rising adoption levels of NFC POS terminals by merchants and the proliferation of innovative m-commerce applications to lure consumers, enough of the necessary groundwork may now be laid to propel consumers to quickly adopt this new technology. On the other hand, there are also many who feel that adoption is still some years off, and that considerable doubt still rests over whether the necessary standards of privacy and security have been addressed to the point where mobile payments will really start happening in 2012. This opening panel will ‘set the stage’ as to the current state of mobile payments. |
| 10:15-10:30 | Networking Coffee Break |
| 10:30-11:30 | Where Enhanced Capabilities to Gather Customer Data and Privacy Issues Collide Moderator - Charles Morgan (Biography) Partner - McCarthy Tétrault LLP (www.mccarthy.ca) Jacques St. Amant (Biography) Consultant, Public Interest Advocacy Centre (www.piac.ca/) and Lecturer, Université du Québec à Montréal Bill Abbott (Biography) Senior Counsel & Bell Privacy Ombudsman - Bell (www.bell.ca) Mohamed Kahlain (Biography) Vice President, Marketing and Product Innovation - Mediative (a division of Yellow Pages Group) (www.mediative.ca) Mobile marketing applications and the transactional data these generate offer new opportunities to gain valuable information about consumers and their individual behaviours. This session will explore current capabilities in data collection, mining and analytics, how anonymous it really is, and where the limits should be set to ensure adequate privacy standards are met while still enabling enhanced marketing features and applications. |
| 11:30-12:15 | Advances in Mobile Payments Technology - Privacy and Security: Data Encryption and Machine to Machine (M2M) Technology Moderator - Marcel Labelle (Biography) Partner, Security & Privacy Services – Deloitte (www.deloitte.com) Alex Brisbourne (Biography) President and COO - KORE Telematics (www.koretelematics.com) Lionel Merrien (Biography) Director, Solutions, Sales and Telecommunications, North America - Gemalto Canada, Inc. (www.gemalto.com) Christian Ali (Biography) VP, Payment Solutions - SecureKey Technologies Inc. (www.securekey.com) Consumers have identified the privacy of their personal data and transactions as essential to being comfortable using a mobile wallet. The good news is that advances in technology are making this possible. The question is – can consumers be convinced? This session will explore recent technological developments that promise to both cut rates of fraud for merchants and deliver much higher levels of security for consumers. |
| 12:15-1:15 | Networking Lunch |
| 1:15-1:45 | Keynote Address: Digital Payment - Landscape & Developments Ann Marie McIntosh (Biography) Senior Business Leader, Strategic Solutions - VISA Canada Inc. (www.visa.ca) |
| 1:45-2:30 | Mobile Commerce: Current Developments and Future Trends Moderator - Tracey Black (Biography) President - GFH Group Jimmy Dinh (Biography) Senior Director, Mobile Banking Strategy & Planning, eChannels - CIBC Retail Markets (www.cibc.com) Mike Stern (Biography) Director of Channel Partnerships - Xtreme Labs Inc. (www.xtremelabs.com) Kevin Conway (Biography) Global Director, Consumer Brands - Savvis Inc. (www.savvis.ca) The explosion of marketing and consumer engagement opportunities unleashed by mobile culminates in the shopping experience created by the retailer. Proximity marketing, electronic coupons and loyalty programs are poised to change the ways consumers behave while shopping. To fully take advantage of this coming revolution in consumer behaviour and expectations, merchants will need to understand not only the new drivers of consumer behaviour but will need to quickly adapt by devising and implementing a coherent marketing strategy incorporating mobile. This session will offer valuable insights into how commerce is evolving and the adaptations needed for mobile platforms. It will also discuss the interplay necessary between bricks and mortar, online and mobile to build a total consumer experience that offers enough ‘stickiness’ to avoid having your customers physically shopping in your store while comparison shopping with their smartphone elsewhere. |
| 2:30-3:00 | Innovator’s Corner: Engaging the Consumer with NFC on the Go Tim Daly (Biography) President - Thinaire (www.thinaire.net) |
| 3:00-3:15 | Networking Coffee Break |
| 3:15-4:30 | Developments in the Governance and Regulation of Payment Systems in Canada, the U.S. and Europe Presentation: 3:15 – 3:45 Pat Meredith (Biography) Chair - Task Force for the Payments System Review (www.monitor.com) Discussion: 3:45 – 4:30 Moderator - Marc Lemieux (Biography) Partner - Fraser Milner Casgrain LLP (www.fmc-law.com) Patrice Dagenais (Biography) Vice-President, Payment Services and Business Partnerships - Desjardins (www.desjardins.com) Richard Fahey (Biography) Senior Vice President, Strategic Development - Canadian Federation of Independent Business (www.cfib-fcei.ca) Pat Meredith (Biography) Chair - Task Force for the Payments System Review (www.monitor.com) In 2010 the Government of Canada launched two key initiatives: a Code of Conduct for the Credit and Debit Industry and a Task Force for the Payment System Review. The impact of the Voluntary Code of Conduct and the recommendations of the Task Force will shape the future of the Canadian payments system and determine how mobile payments systems will evolve in Canada. Canada may be moving toward a sound governance model, but whether these efforts are enough to compare favourably to those undertaken elsewhere, particularly the U.S. and Europe, will ultimately determine the level of confidence accorded to the Canadian system by Canada’s major trading partners. |
| 4:30-5:00 | Innovator's Corner: Mintchip, The Evolution of Currency J. Marc Brûlé (Biography) Vice-President of Finance & Administration and Chief Financial Officer - Royal Canadian Mint (www.mint.ca) MintChip, characterized as the evolution of currency, is a Royal Canadian Mint research and development project focusing on electronic payments. Emulating the characteristics of cash, MintChip leverages chip technology to facilitate easy, secure and cost effective low and very low value payments. |
| 5:00-5:15 | Day 1 Closing Remarks |
| 5:15-7:15 | Networking Cocktail |
DAY 2 - Thursday, 14 June 2012
| 8:00-9:00 | Continental Breakfast |
| 9:00-9:15 | Opening Remarks Michel Bruyere CEO – Neotelis Richard Deschamps (Biography) Vice-chair of the City of Montreal’s executive committee and responsible for major projects, economic development, infrastructures, the road network, the services to citizens and the Mobile Equipment and City Maintenance Facilities – City of Montreal (ville.montreal.qc.ca) Yvon Audette (Biography) Partner, Management Consulting, National Service Line Leader, IT Advisory - KPMG (www.kpmg.com) Co-chair of the Forum |
| 9:15-10:15 | The Mobile Wallet: Win, Lose or Draw? Who Will Capture the Consumer? Moderator - Kaan Yigit (Biography) Founder and President - Solutions Research Group (www.srgnet.com) Alain DeSouza (Biography) Vice President, Market Development - Sequent Software Inc. (www.sequent.com) Frank Maduri (Biography) Senior Director, Mobile Payments and Wallets - Research In Motion (www.rim.com) William Giles (Biography) Vice President, Emerging Payments - MasterCard (www.mastercard.com) Jeppe Dorff (Biography) Senior Director, Emerging Business - Rogers Communications (www.rogers.com) NFC-enabled mobile devices are expected to provide a point of convergence as a marketing tool for merchants and a payment tool for consumers. With cloud technology evolving and new applications being released almost daily, the possibilities for mobile wallets seem extraordinary. However, the mobile wallet will live up to expectations only if many of the players involved in this complex ecosystem adopt a cooperative approach. That said, the opportunities presented by mobile wallets will naturally lead to efforts by the major constituents such as banks, payment networks and service providers to have their organizations positioned as ‘home base’ for consumers. Who will have the advantage? This session will provide various perspectives from leading industry players on how they see this competitive marketplace unfolding, where opportunities are for future growth and what will be the key to gaining consumer loyalty. |
| 10:15-10:30 | Networking Coffee Break |
| 10:30-11:00 | Keynote Address: Fast Shopper. Slow Store Gary Schwartz (Biographie) Chief Executive Officer - Impact Mobile Inc. (www.impactmobile.com) The digital world is changing the way consumers view and participate in the shopping experience. As mobile technology becomes part of their everyday lives, shoppers expect to be able to use their smartphones to research and review products and complete in-store purchases. To compete today, retailers must refocus their strategies, including adding digital spend to their ad budget, providing store associates with mobile devices and personalizing promotional messages. Join Gary Schwartz of Impact Mobile in this session to learn about how brands including Hot Topic, Estee Lauder and Coca-Cola are increasing conversion by engaging shoppers across channels. |
| 11:00-12:30 | Understanding the Possibilities and Pitfalls of Mobile Payments for Merchants Moderator - Bob Egan (Biography) Founder and Chief Analyst - The Sepharim Group (www.sepharimgroup.com) Chris Gardner (Biography) Vice President, Partner Engagement - SecureKey Technologies, Inc. (www.securekey.com) Duncan Taylor (Biography) Director of Product Management - Epicor Retail (www.epicor.com) John Florinis (Biography) Director, Emerging Solutions - Moneris (www.moneris.com) Alexander Popov (Biography) IT Director, Store Systems & e-Commerce - ALDO Group, Inc. (www.aldogroup.com/) Sylvie Turcotte (Biography) Marketing Director - RONA (www.rona.ca) Alex Scholten (Biography) President - Canadian Convenience Stores Association (www.conveniencestores.ca/) Considering the disruption represented by new mobile marketing and payment options and the expected major shift in consumer behaviour as mobile devices become wide-spread, merchants are wondering ‘what’s in it for us?’. Is the expense of NFC-enabled terminals justified? Where’s the ROI? And will installing these systems enhance fraud/loss prevention strategies? This session will cover the latest POS trends and technology from the merchant perspective as they face the challenge of choosing a payment system from a daunting array of options. The panel will discuss the benefits and challenges of adopting a mobile payment system, the business case, and whether/how these systems can be integrated with existing systems and back-office functions. |
| 12:30-1:30 | Networking Lunch |
| 1:30-2:30 | Banking on Mobile: Strategies for Financial Institutions to Maximize Opportunities in the Mobile Arena Moderator - Darren Hannah (Biography) Director, Banking Operations - Canadian Bankers Association (www.cba.ca) Ranjit Sarai (Biography) Director, Mobile Banking Strategy, eChannels - CIBC Retail Markets (www.cibc.com) Éric Paquet (Biography) Senior Director, Payments - National Bank (www.nbc.ca) Nino Di Teodoro (Biography) Senior Manager, Everyday Banking & Payments - TD Canada Trust (www.tdcanadatrust.com) Many banks have already stepped into the mobile marketplace with applications for consumers to extend their online banking experience to their mobile device. Launching these applications requires significant investment, so developing a strong business case and having the right answer to the question “why are we doing this now?” is essential. In this session the roll-out of these applications worldwide will be discussed, when banks can expect to see a return on investment and what it will take for this to happen. How will banks rise to the challenge of delivering innovation and ROI? |
| 2:30-2:45 | Networking Coffee Break |
| 2:45-3:15 | Monetizing Mobile Transactions Yvon Audette (Biography) Partner, Management Consulting, National Service Line Leader, IT Advisory - KPMG (www.kpmg.com) Michael Gokturk (Biography) Chief Executive Officer - Payfirma (www.payfirma.com) In this new landscape brimming with new marketing opportunities and futuristic retail experiences, one could be forgiven for losing sight of the fact that ‘there is no free lunch’. Someone, somewhere, will pay for these new marketing and payment options, while others will profit from them. So, where’s the money? This session will ‘follow the breadcrumbs’ and examine the various transactions and players involved to determine where the opportunities and points along the payment continuum offer the best chances to add value to mobile transactions and marketing initiatives. |
| 3:15-4:15 | Closing Keynote Session The Current and Future State of the Mobile Commerce Marketplace: Evolution of the Ecosystem Moderator - David Potterton (Biography) Vice President, GlobalResearch - IDC Financial Insights (www.idc-fi.com) Gary Schwartz (Biography) Chief Executive Officer - Impact Mobile Inc. (www.impactmobile.com) Christie Christelis (Biography) President and Chief Executive Officer - Technology Strategies International (www.tsiglobalnet.com) Kevin Conway (Biography) Global Director, Consumer Brands - Savvis Inc. (www.savvis.ca) Yvon Audette (Biography) Partner, Management Consulting, National Service Line Leader, IT Advisory - KPMG (www.kpmg.com) So, where’s it all headed? Does the phrase ‘if we build it, they will come’ ring true or false? And will the increasingly crowded and complex ecosystem lead to consolidation? This closing session will look at the evolving marketplace from different angles, incorporating themes and discussion points from elsewhere on the program to provide some clarity as to how disruptive mobile technologies will be and the challenges and opportunities they represent. |
| 4:15 | Day 2 Closing Remarks and Forum Conclusion |